The Trident United Way Impact Report sits at the intersection of data-driven communications and person-centered storytelling. I led the project from story collection through final publication, gathering information, finding the narratives behind the numbers, writing the copy and designing the finished report around the people and outcomes at the center of the work.

Projects like this often put me in the role I’m most comfortable playing: connective tissue between information, story and execution, turning a lot of moving pieces into something people can understand, care about and act on.

Impact Storytelling · Copywriting · Editorial Design · Creative Direction · Data-Driven Communications