Christmas with Summit began with a visual identity, but the goal was never for it to stop at the screen. I developed the campaign across digital and print, then translated its shapes, colors and visual language into custom lobby installations that housed invitation cards and made the campaign part of the physical guest experience.

It’s the kind of work I enjoy most: taking an idea and figuring out all the places it can live.

Creative Direction · Graphic Design · Print · Environmental Design · Fabrication